The module New Product Development and Business Ecosystems complements the current offer in the area of product and organisational innovation. Platforms (such as Apple and Amazon) make up a huge number of the largest companies in the world by market cap. Understanding how they innovate is crucial to understand the modern business landscape. This module analyses innovation processes within technological platforms. By technological platform we mean product platforms (cars, transport systems, photographic equipment etc.), digital or ecosystem platforms (Google, Uber, Facebook) and platforms characterised by hybrid configurations (computers, smartphones, humanoid robots). 

Module delivery is student-centred. Students will learn through a blend of activities among which case-study analysis will be prominent.  In this light, the module provides students with knowledge and skills relevant to their employment perspectives and professional development.